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“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
“Juni Logo Dog Harness Green” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Hunger for Words Talking Pet Starter Set” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Cosma Cat Scratching Pad” has been added to the compare list
“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Xbox One Wireless Controller Black Color” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


