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“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
“Letter Printed Cushion Cover Cotton” has been added to the compare list
“Edifier Powered Bookshelf Speakers” has been added to the compare list
“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“Michu Cat Litter Tray Boba” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Catstages Tower of Tracks” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


