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“Juni Logo Dog Harness Green” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“ASUS Chromebook Flip - 10.2 Inch” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“Magic Bullet NutriBullet Pro 900 Series Blender” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
Viva Duck Cat Food
Pets at Home Speckled Dog Bowl
Pets at Home Explorer Marl Hooded Pet Bed
Advance Adult Dry Cat Food Salmon
Pure Life Natural Boost Chicken Kitten
PetKit Eversweet Solo SE Pet Water Fountain
Ruffwear Front Range Dog Harness
Frisco Outdoor Heathered Nylon Collar
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.