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Viva Duck Cat Food

SKU: 38127
Original price was: ₹18.00.Current price is: ₹16.20.
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Pets at Home Speckled Dog Bowl

SKU: 27755
Original price was: ₹16.00.Current price is: ₹4.00.
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Pets at Home Explorer Marl Hooded Pet Bed

SKU: 27751
Original price was: ₹56.70.Current price is: ₹50.46.
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Advance Adult Dry Cat Food Salmon

SKU: 38118
Price range: ₹78.21 through ₹253.35
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Pure Life Natural Boost Chicken Kitten

SKU: 38116
Price range: ₹38.99 through ₹92.05
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PetKit Eversweet Solo SE Pet Water Fountain

SKU: 27753
97.99
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Ruffwear Front Range Dog Harness

SKU: 27737
75.95
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Frisco Outdoor Heathered Nylon Collar

SKU: 27735
11.25
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PetAg Goat’s Milk Esbilac Powder Milk Supplement for Puppies

SKU: 27728
40.49
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.