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“Bird Pro Fortified Parrot Domestic Bird Food” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“ASUS Chromebook Flip - 10.2 Inch” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.