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“Rogz Classic Dog Collar” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Juni Logo Dog Harness Green” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.