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“Lily's Kitchen - Cat Treats” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“All Day Basic Cat Scratch Post” has been added to the compare list
“Unero Military Classical Backpack” has been added to the compare list
“GimCat Malt-soft Paste Extra” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Edifier Powered Bookshelf Speakers” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

