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“DJI Phantom 4 Quadcopter Camera” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
“Xbox One Wireless Controller Black Color” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“Letter Printed Cushion Cover Cotton” has been added to the compare list
“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Merrick Oven Baked Paw'some Peanut Butter” has been added to the compare list
“Juni Logo Dog Harness Green” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

