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“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Michu Cat Litter Tray Boba” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“Merrick Oven Baked Paw'some Peanut Butter” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
“SmartCat Toy Box Balls” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
The Butchers Dog Chicken & Veg Frozen
Hill’s Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



