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“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
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“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Aqua One Aquis Canister Filter 750 Series II” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“The Butchers Dog Chicken & Veg Frozen” has been added to the compare list
“Amcrest Security Camera in White Color” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
Sleeve Linen Blend Caro Pane Shirt
MVMTH Classical Leather Watch In Black
LG White Front Load Steam Washer
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.