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“Letter Printed Cushion Cover Cotton” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“GimCat Malt-soft Paste Extra” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Hunger for Words Talking Pet Starter Set” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
Sleeve Linen Blend Caro Pane Shirt
Men’s Sports Runnning Swim Board Shorts
MVMTH Classical Leather Watch In Black
LG White Front Load Steam Washer
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.