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“ASUS Chromebook Flip - 10.2 Inch” has been added to the compare list
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“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
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“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
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“Simple Plastice Chair In White Color” has been added to the compare list
Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.