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“All Day Basic Cat Scratch Post” has been added to the compare list
“Edifier Powered Bookshelf Speakers” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Frisco Carrot Small Pet Toy” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Juni Logo Dog Harness Green” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Catit Go Natural Pea Husk Clumping Cat Litter” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“Ferplast Cage Giusy” has been added to the compare list
Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.