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“GimCat Malt-soft Paste Extra” has been added to the compare list
“Letter Printed Cushion Cover Cotton” has been added to the compare list
“Catit Go Natural Pea Husk Clumping Cat Litter” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
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“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
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“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Ferplast Cage Giusy” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Cosma Cat Scratching Pad” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.