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“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
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“MVMTH Classical Leather Watch In Black” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“biOrb LIFE LED Aquarium” has been added to the compare list
Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.