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“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
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“Tonka Seismic Tread Tire” has been added to the compare list
“Merrick Oven Baked Paw'some Peanut Butter” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
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“Anna Sui Putty Mask Perfection” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.