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“Paul’s Smith Sneaker InWhite Color” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
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“Advantage Small Cat Flea Pipette” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Amcrest Security Camera in White Color” has been added to the compare list
“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“Cosma Cat Scratching Pad” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Xbox One Wireless Controller Black Color” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
Advantage Small Cat Flea Pipette
Raw Paws Compressed Catnip Ball
Catit Nibbly Salmon Cat Treats
Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.