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“Michu Cat Litter Tray Boba” has been added to the compare list
“Raw&Frash Beef Bulk Pack Cat” has been added to the compare list
“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“Ferplast Cage Giusy” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Frisco Carrot Small Pet Toy” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Ciate Palemore Lipstick Bold Red Color” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Paul’s Smith Sneaker InWhite Color” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
Advantage Small Cat Flea Pipette
Raw Paws Compressed Catnip Ball
Catit Nibbly Salmon Cat Treats
Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.