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“Bird Pro Fortified Parrot Domestic Bird Food” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Apple Macbook Retina Display 12”” has been added to the compare list
“Cosma Cat Scratching Pad” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“All Day Basic Cat Scratch Post” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
“Ciate Palemore Lipstick Bold Red Color” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“SmartCat Toy Box Balls” has been added to the compare list
Advantage Small Cat Flea Pipette
Raw Paws Compressed Catnip Ball
Catit Nibbly Salmon Cat Treats
Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.