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“SmartCat Toy Box Balls” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“DJI Phantom 4 Quadcopter Camera” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Unero Military Classical Backpack” has been added to the compare list
“Paul’s Smith Sneaker InWhite Color” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Juni Logo Dog Harness Green” has been added to the compare list
“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“EPSION Plaster Printer” has been added to the compare list
“Edifier Powered Bookshelf Speakers” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Magic Bullet NutriBullet Pro 900 Series Blender” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Advance Adult Dry Cat Food Salmon” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“ASUS Chromebook Flip - 10.2 Inch” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Michu Cat Litter Tray Boba” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“Hunger for Words Talking Pet Starter Set” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
Advantage Small Cat Flea Pipette
Raw Paws Compressed Catnip Ball
Catit Nibbly Salmon Cat Treats
Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.