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“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
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“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
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“Korea Fabric Chair In Brown Color” has been added to the compare list
“Magic Bullet NutriBullet Pro 900 Series Blender” has been added to the compare list
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“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Frisco Carrot Small Pet Toy” has been added to the compare list
Frisco Round Meow Non-skid Ceramic Cat Bowl
Michu Closed Cat Litter Box
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.