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“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Catit Go Natural Pea Husk Clumping Cat Litter” has been added to the compare list
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“Tetra Glass Aquarium” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
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Frisco Round Meow Non-skid Ceramic Cat Bowl
Michu Closed Cat Litter Box
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.