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“All Day Basic Cat Scratch Post” has been added to the compare list
“EPSION Plaster Printer” has been added to the compare list
“Unero Military Classical Backpack” has been added to the compare list
“Ferplast Cage Giusy” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Catit Go Natural Pea Husk Clumping Cat Litter” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
Frisco Carrot Small Pet Toy
Ferplast Cage Giusy
Higgins InTune Natural Parrot Food
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.