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“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“ASUS Chromebook Flip - 10.2 Inch” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
“Edifier Powered Bookshelf Speakers” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“The Butchers Dog Chicken & Veg Frozen” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to the compare list
“Xbox One Wireless Controller Black Color” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Letter Printed Cushion Cover Cotton” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Hunger for Words Talking Pet Starter Set” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
Frisco Carrot Small Pet Toy
Ferplast Cage Giusy
Higgins InTune Natural Parrot Food
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.