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“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“biOrb LIFE LED Aquarium” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to the compare list
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“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“Catstages Tower of Tracks” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Xbox One Wireless Controller Black Color” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“Raw&Frash Beef Bulk Pack Cat” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Bird Pro Fortified Parrot Domestic Bird Food” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
Frisco Carrot Small Pet Toy
Ferplast Cage Giusy
Higgins InTune Natural Parrot Food
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.