Phones & Accessories
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“biOrb LIFE LED Aquarium” has been added to the compare list
“Frisco Carrot Small Pet Toy” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Juni Logo Dog Harness Green” has been added to the compare list
“Hunger for Words Talking Pet Starter Set” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.