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“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
“Letter Printed Cushion Cover Cotton” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Michu Cat Litter Tray Boba” has been added to the compare list
“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
“Edifier Powered Bookshelf Speakers” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
“SmartCat Toy Box Balls” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Bird Pro Fortified Parrot Domestic Bird Food” has been added to the compare list
Higgins InTune Natural Parrot Food
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



