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“Merrick Oven Baked Paw'some Peanut Butter” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Paul’s Smith Sneaker InWhite Color” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Xbox One Wireless Controller Black Color” has been added to the compare list
“The Butchers Dog Chicken & Veg Frozen” has been added to the compare list
“Ciate Palemore Lipstick Bold Red Color” has been added to the compare list
“biOrb LIFE LED Aquarium” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



