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“Korea Fabric Chair In Brown Color” has been added to the compare list
“Letter Printed Cushion Cover Cotton” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“Aqua One Aquis Canister Filter 750 Series II” has been added to the compare list
“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“Hunger for Words Talking Pet Starter Set” has been added to the compare list
“Amcrest Security Camera in White Color” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“The Butchers Dog Chicken & Veg Frozen” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“biOrb LIFE LED Aquarium” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



