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“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Amcrest Security Camera in White Color” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“SmartCat Toy Box Balls” has been added to the compare list
“Advance Adult Dry Cat Food Salmon” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
MVMTH Classical Leather Watch In Black
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.