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“Ferplast Cage Giusy” has been added to the compare list
“Merrick Oven Baked Paw'some Peanut Butter” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Catstages Tower of Tracks” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“GimCat Malt-soft Paste Extra” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Xbox One Wireless Controller Black Color” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“All Day Basic Cat Scratch Post” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



