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“Tetra Glass Aquarium” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“The Butchers Dog Chicken & Veg Frozen” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Frisco Carrot Small Pet Toy” has been added to the compare list
“Raw&Frash Beef Bulk Pack Cat” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


