Leashes
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“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Ciate Palemore Lipstick Bold Red Color” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Frisco Carrot Small Pet Toy” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“Amcrest Security Camera in White Color” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
Ruffwear Front Range Dog Harness
Frisco Outdoor Heathered Nylon Collar
Rogz Classic Dog Collar
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


