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“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“Magic Bullet NutriBullet Pro 900 Series Blender” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“EPSION Plaster Printer” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
Ruffwear Front Range Dog Harness
Frisco Outdoor Heathered Nylon Collar
Rogz Classic Dog Collar
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


