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“Anna Sui Putty Mask Perfection” has been added to the compare list
“Advantage Small Cat Flea Pipette” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Catit Go Natural Pea Husk Clumping Cat Litter” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“DJI Phantom 4 Quadcopter Camera” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“Unero Military Classical Backpack” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
“Advance Adult Dry Cat Food Salmon” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“Magic Bullet NutriBullet Pro 900 Series Blender” has been added to the compare list
“Letter Printed Cushion Cover Cotton” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“All Day Basic Cat Scratch Post” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.