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“Prime100 Spd Raw Chicken & Vegetable” has been added to your quote. View quote

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“Ciate Palemore Lipstick Bold Red Color” has been added to your quote. View quote

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“Pet Rageous Designs Sushi Saucer Bowl” has been added to your quote. View quote

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“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to your quote. View quote

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“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list

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“Herschel Leather Duffle Bag In Brown Color” has been added to your quote. View quote

“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to your quote. View quote

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“Ciate Palemore Lipstick Bold Red Color” has been added to the compare list

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“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list

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Herschel Leather Duffle Bag In Brown Color

SKU: AB123456789

Rated 4.00 out of 5

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₹125.30

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Unero Military Classical Backpack

SKU: AB123456784

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₹42.39

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Rayban Rounded Sunglass Brown Color

SKU: AB123456783

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₹125.89

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Sleeve Linen Blend Caro Pane Shirt

SKU: AB123456782

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Men’s Sports Runnning Swim Board Shorts

SKU: AB123456781

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₹13.43

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Paul’s Smith Sneaker InWhite Color

SKU: AB123456780

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₹75.44

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MVMTH Classical Leather Watch In Black

SKU: CD987654321

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Online store of household appliances and electronics

Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

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