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“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“The Butchers Dog Chicken & Veg Frozen” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Cosma Cat Scratching Pad” has been added to the compare list
“Catit Go Natural Pea Husk Clumping Cat Litter” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
“Apple Macbook Retina Display 12”” has been added to the compare list
“Raw&Frash Beef Bulk Pack Cat” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Merrick Oven Baked Paw'some Peanut Butter” has been added to the compare list
“Bird Pro Fortified Parrot Domestic Bird Food” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
Catit Nibbly Salmon Cat Treats
Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


