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“Trixie Exercise Wheel” has been added to the compare list
“DJI Phantom 4 Quadcopter Camera” has been added to the compare list
“Ferplast Cage Giusy” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Merrick Oven Baked Paw'some Peanut Butter” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
“Edifier Powered Bookshelf Speakers” has been added to the compare list
“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
“Michu Cat Litter Tray Boba” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Juni Logo Dog Harness Green” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Bird Pro Fortified Parrot Domestic Bird Food” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Advance Adult Dry Cat Food Salmon” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
Raw Paws Compressed Catnip Ball
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

