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“Paul’s Smith Sneaker InWhite Color” has been added to the compare list
“Catstages Tower of Tracks” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“DJI Phantom 4 Quadcopter Camera” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“Michu Cat Litter Tray Boba” has been added to the compare list
“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Snooza Memory Nest Cat Basket” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“The Butchers Dog Chicken & Veg Frozen” has been added to the compare list
Raw Paws Compressed Catnip Ball
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

