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“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“DJI Phantom 4 Quadcopter Camera” has been added to the compare list
“Ferplast Cage Giusy” has been added to the compare list
“Higgins InTune Natural Parrot Food” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“All Day Basic Cat Scratch Post” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Michu Cat Litter Tray Boba” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“SmartCat Toy Box Balls” has been added to the compare list
“Cosma Cat Scratching Pad” has been added to the compare list
“Aqua One Aquis Canister Filter 750 Series II” has been added to the compare list
“Ferplast Sippy Small Animal Water Bottle” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“EPSION Plaster Printer” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“Frisco Cheese Interactive Cardboard Toy” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“Juni Logo Dog Harness Green” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
Raw Paws Compressed Catnip Ball
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



