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“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Edifier Powered Bookshelf Speakers” has been added to the compare list
“EPSION Plaster Printer” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
“biOrb LIFE LED Aquarium” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Unero Military Classical Backpack” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Bird Pro Fortified Parrot Domestic Bird Food” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Cosma Cat Scratching Pad” has been added to the compare list
Raw Paws Compressed Catnip Ball
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



