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“Snooza Memory Nest Cat Basket” has been added to the compare list
“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“Pets at Home Explorer Marl Hooded Pet Bed” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“All Day Speckle Wave Cardboard Cat Scratcher Pink” has been added to the compare list
“MVMTH Classical Leather Watch In Black” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
“Tonka Seismic Tread Tire” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Catstages Tower of Tracks” has been added to the compare list
“Hunger for Words Talking Pet Starter Set” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Apple Macbook Retina Display 12”” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Advance Adult Dry Cat Food Salmon” has been added to the compare list
“Xbox One Wireless Controller Black Color” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



