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“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Michu Closed Cat Litter Box” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Ferplast Cage Giusy” has been added to the compare list
“biOrb LIFE LED Aquarium” has been added to the compare list
“Raw Paws Compressed Catnip Ball” has been added to the compare list
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Magic Bullet NutriBullet Pro 900 Series Blender” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“Advance Adult Dry Cat Food Salmon” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



