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“Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement” has been added to the compare list
“Hunger for Words Talking Pet Starter Set” has been added to the compare list
“Pet Rageous Designs Sushi Saucer Bowl” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Merrick Oven Baked Paw'some Peanut Butter” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Baxter Care Hair Kit For Bearded Mens” has been added to the compare list
“Catit Go Natural Pea Husk Clumping Cat Litter” has been added to the compare list
“Paul’s Smith Sneaker InWhite Color” has been added to the compare list
“PetKit Eversweet Solo SE Pet Water Fountain” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Apple Macbook Retina Display 12”” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Ruffwear Front Range Dog Harness” has been added to the compare list
“Samsung UHD TV 24inch” has been added to the compare list
“DJI Phantom 4 Quadcopter Camera” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Ciate Palemore Lipstick Bold Red Color” has been added to the compare list
“Aroma Rice Cooker” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“Catstages Tower of Tracks” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“Frisco Carrot Small Pet Toy” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

