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“GimCat Malt-soft Paste Extra” has been added to your quote. View quote

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“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to your quote. View quote

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“Bird Pro Fortified Parrot Domestic Bird Food” has been added to the compare list

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“Higgins InTune Natural Parrot Food” has been added to the compare list

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“Raw&Frash Beef Bulk Pack Cat” has been added to your quote. View quote

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“GimCat Malt-soft Paste Extra” has been added to your quote. View quote

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Tropiclean Fresh Breath Cat Oral Care Kit

SKU: 38169

₹33.09

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GimCat Malt-soft Paste Extra

SKU: 38167

₹5.48

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

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