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“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Catit Nibbly Salmon Cat Treats” has been added to the compare list
“Ciate Palemore Lipstick Bold Red Color” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“SmartCat Toy Box Balls” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Unero Military Classical Backpack” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Parapet K9 Praventa 360 Flea & Tick Treatment for Dogs, 4.6-11 kg” has been added to the compare list
“Catit Go Natural Pea Husk Clumping Cat Litter” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“NYX Beauty Couton Pallete Makeup 12 Pantone” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Aqua One Aquis Canister Filter 750 Series II” has been added to the compare list
“Anna Sui Putty Mask Perfection” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
Viva Duck Cat Food
Advance Adult Dry Cat Food Salmon
Pure Life Natural Boost Chicken Kitten
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


