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“ASUS Chromebook Flip - 10.2 Inch” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Dofu Cat Unscented Cereal Clumping Tofu Cat Litter” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“biOrb LIFE LED Aquarium” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“Ciate Palemore Lipstick Bold Red Color” has been added to the compare list
“PetAg Goat's Milk Esbilac Powder Milk Supplement for Puppies” has been added to the compare list
“Sleeve Linen Blend Caro Pane Shirt” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“Korea Fabric Chair In Brown Color” has been added to the compare list
“All Day Basic Cat Scratch Post” has been added to the compare list
Viva Duck Cat Food
Advance Adult Dry Cat Food Salmon
Pure Life Natural Boost Chicken Kitten
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.


