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“Reveal Natural Grain-Free Whole Tuna Loin Chewy Cat Treats” has been added to the compare list
“DJI Phantom 4 Quadcopter Camera” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Advance Adult Dry Cat Food Salmon” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“Rayban Rounded Sunglass Brown Color” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“Pure Life Natural Boost Chicken Kitten” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“EPSION Plaster Printer” has been added to the compare list
“Lily's Kitchen - Cat Treats” has been added to the compare list
“Prime100 Spd Raw Chicken & Vegetable” has been added to the compare list
“Set 14-Piece Knife From KichiKit” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“Rogz Classic Dog Collar” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.