Savour life
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Pet One Terracotta Small Animal Bowl” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Simple Plastice Chair In White Color” has been added to the compare list
“Samsung Gear VR Virtual Reality Headset” has been added to the compare list
“Trixie Exercise Wheel” has been added to the compare list
“Advocate Orange For Small Cat” has been added to the compare list
“Aqua One Aquis Canister Filter 750 Series II” has been added to the compare list
“Apple iPhone Retina 6s Plus 64GB” has been added to the compare list
“Armarkat Teepee Style Cat Bed” has been added to the compare list
“Cosma Cat Scratching Pad” has been added to the compare list
“Set 30 Piece Korea StartSkin Natural Mask” has been added to the compare list
“Frisco Guacamole Hide & Seek Puzzle Plush Squeaky Dog Toy” has been added to the compare list
“Viva Duck Cat Food” has been added to the compare list
“Catstages Tower of Tracks” has been added to the compare list
“Probalance Toothbrush Parsley & Mint” has been added to the compare list
“Tetra Glass Aquarium” has been added to the compare list
“MidWest Quiet Time Fleece Reversible Dog Crate Mat” has been added to the compare list
“SmartCat Toy Box Balls” has been added to the compare list
Viva Duck Cat Food
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.