Purina
“Korea Long Sofa Fabric In Blue Navy Color” has been added to the compare list
“SuperFish Aqua-Flow 50 Aquarium Internal Filter” has been added to the compare list
“Catit Nuna Insect Protein & Herring Crunchy Cat Treats” has been added to the compare list
“Apple Macbook Retina Display 12”” has been added to the compare list
“Advantage Green for Small Dog” has been added to the compare list
“SmartCat Toy Box Balls” has been added to the compare list
“Trixie Junior Pepito Scratching Post” has been added to the compare list
“Frisco Round Meow Non-skid Ceramic Cat Bowl” has been added to the compare list
“Nylabone Dura Chew Cheese Bone” has been added to the compare list
“Aveeno Moisturizing Body Shower 450ml” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“ASUS Chromebook Flip - 10.2 Inch” has been added to the compare list
“Frisco Outdoor Heathered Nylon Collar” has been added to the compare list
“Marshall Kilburn Portable Wireless Speaker” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
Pure Life Natural Boost Chicken Kitten
Purina Pro Plan Veterinary Supplements Joint Care Canine Joint Support Supplement
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.