Pedigree
“Aqua One Aquis Canister Filter 750 Series II” has been added to the compare list
“Prevue Pet Products Imperial Stainless Bird Cage” has been added to the compare list
“Hill's Science Diet Natural Baked Light Biscuits with Real Chicken” has been added to the compare list
“Pets at Home Speckled Dog Bowl” has been added to the compare list
“Paul’s Smith Sneaker InWhite Color” has been added to the compare list
“Drool By Dr Chris Brown Teeth and Breath Dog Treat” has been added to the compare list
“All Day Basic Cat Scratch Post” has been added to the compare list
“Tropiclean Fresh Breath Cat Oral Care Kit” has been added to the compare list
“Amcrest Security Camera in White Color” has been added to the compare list
“Grand Slam Indoor Of Show Jumping Novel” has been added to the compare list
“Josera JosiDog Active” has been added to the compare list
“Apple Macbook Retina Display 12”” has been added to the compare list
“The Butchers Dog Chicken & Veg Frozen” has been added to the compare list
“Sound Intone I65 Earphone White Version” has been added to the compare list
“LG White Front Load Steam Washer” has been added to the compare list
“Unero Military Classical Backpack” has been added to the compare list
“Men's Sports Runnning Swim Board Shorts” has been added to the compare list
“Herschel Leather Duffle Bag In Brown Color” has been added to the compare list
“EPSION Plaster Printer” has been added to the compare list
“Hill's Science Diet Adult Sensitive Stomach & Sensitive Skin Chicken Recipe” has been added to the compare list
“GimCat Malt-soft Paste Extra” has been added to the compare list
PetKit Eversweet Solo SE Pet Water Fountain
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.